EcoTraction - All natural high-traction mineral
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Earth Innovations is committed to providing high-quality sustainable eco-products offering reduced environmental impacts, as well as exceptional value and performance. We believe that we can consume, recycle and re-use products that take care of our planet as well as take care of you and your family.

Our products are designed to balance innovation with sustainability while bridging performance and effectiveness. We believe in working with all our partners through responsiveness, dedication and integrity. Earth Innovations is also a private company that

seeks fair and responsible profit and is striving to find its own brand of `social entrepreneurship`.

To that end, Earth Innovations is proud to bring you our flagship product EcoTraction, the only 100% green alternative to sand and ice melters that effectively prevents winter slips and falls on ice and snow without damaging property, our health or the environment. Earth Innovations is the exclusive manufacturer of EcoTraction in Canada and the United States.

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Earth Innovations -the home of EcoTraction, eco-friendly de-icer and road salt substitute