EcoTraction - All natural high-traction mineral
EcoTraction Home Page Contact EcoTractionCareers Francais



Buy EcoTraction at:           




Purchase EcoTraction at:







A green alternative to ice melters and road salt

Earth Innovations is proud to present EcoTractionTM, the world’s safest and most effective traction agent to prevent winter slips and falls on icy surfaces.EcoTraction is the perfect winter traction product for consumers, businesses and cities that:

• care about the environment;
• demand the best winter traction available;
• need instant traction for freezing rain or car emergencies;
• need to protect concrete or stone walkways;
• are concerned about pet and animal health;
• desire beautiful, healthy lawns & landscaping;
• want to reduce potential slip & fall liabilities;
• buy products that provide exceptional value.

Safe for Kids, Pets & Wildlife

EcoTraction is a green-colored all-natural volcanic mineral that is completely safe to touch or accidentally ingest by children, pets, and wildlife. EcoTraction also contains nosalt, chlorides, chemicals, or dyes.

Safe enough for plants to grow in!

Actually Makes Lawns EcoTraction and Greener

Just sweep onto your lawn or garden in the Spring as EcoTraction improves soil aeration as well as water and nutrient retention, reducing water and fertilizer requirements. EcoTraction also slowly releases minerals back into the soil keeping plants healthier and lawns greener.

Minimizes Property Damage

EcoTraction doesn’t melt, corrode, rust or stain like salt and ice melters. It is also completely safe for wood, metal, uncured concrete, brick or stone.

Superior Traction than Sand, Using Much Less

EcoTraction granules are like rigid sponges that embed into ice and snow.EcoTraction is the only product that provides instant “when-you-need-it” traction during dangerous ice storms and freezing rain and is all you need to keep in your car for emergencies.

Tracks Less than Sand or Salt

Anything on the ground can be tracked indoors, and all ice control products have this drawback. However, EcoTraction’s lower spread rate and ice embedding power means EcoTraction tracks less than sand or salt. EcoTraction is also a softer stone than sand or gravel, making it less likely to scratch flooring.

Helps Clean our Planet from Harmful Toxins

Because it is one of the few negatively charged minerals in nature, EcoTraction acts as a magnet drawing toxins to it, capturing them in its molecular cage and permanently removing them from the environment.

Saves you Money compared to Salt and Ice Melters

Based on recommended spread rates, one bag of EcoTraction will cover the same area as 9 equivalent bags of salt or ice melter! And you’ll never repair your walkway or lawn from salt and ice melter damage again.




Stops Icy Slips Cold! "This product is amazing. We had a huge snow recently...I think the weatherman even called it a blizzard. We got 14 inches of snow where we hardly ever get more than a dusting. I have several family members with mobility issues and falling on slippery ice would end in devastating results. After much online research I decided to try EcoTraction and am incredibly happy..."

Amazing "Wow..this stuff really works. Our driveway and front steps were covered with a sheet of ice 4 inches thick. It would take hours to break through all of the ice so we sprinkled EcoTraction along our front steps and from the garage down the driveway. No one wanted to be the first person to test it out, so since I purchased the EcoTraction, I volunteered. Amazing! Not the tiniest bit of slippage where the granules were sprinkled...not even on the steps! We could have jogged down our driveway if we wanted. I live in Atlanta, and although we don't usually get snow, we get freezing rain several times a year. My husband slipped on the ice on our driveway a few weeks ago while getting the morning newspaper. He needed almost 10 stitches and had a black eye for a week. We were really lucky that his fall wasn't worse. We will never be without these granules in our garage again."

Kitty litter, road salt alternative. "Great product- works as described. In the spring, you can just sweep it off into your flower beds for help in keeping the plants moist (as needed) and adding oxygen other ingredients to the soil. Does not harm pets, children or plants! Only uses about 1 cup per parking space area!"

Good traction for constantly icy steps "Keep in mind this item is not for melting ice. As the product information states, it provides traction. I ordered it as an substitute to road salt, which I try to avoid for our dog's sake. We have one or two almost constantly icy steps in winter. We use them 100% of the time to enter and exit our home. This product provides some needed traction on the steps without making me worry about the salt or waste."

go to top of page

factsonsalt bannerbuttoninfo findaretailer

Home | EcoTraction Story | Product Info | Media Coverage | Retailers | About Us | Contact Us | Careers

Copyright 2012 Earth Innovations Inc. All Rights Reserved

Earth Innovations -the home of EcoTraction, eco-friendly de-icer and road salt substitute