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January 29th, 2014 - Korean T.V. News

Korean media reporting on successful use of EcoTraction during a
very icy winter.

December 18th, 2013 - CBC News 

Invented by a Canadian company, EcoTraction is made of non-toxic, 
all-natural volcanic rock. According to the Earth Innovations website,
the granules embed into ice and snow, creating a solid,
non-slip surface. Founder Mark Watson developed the product after
his dog died of cancer, which may be triggered by toxins
in road salt.

November 11, 2013 – Calgary Sun 

Salt can be washed into the environment, but there are other options.   
EcoTraction, for example, is a natural volcanic mineral you spread over
the ice, preventing slips. It is safe to the touch and safe for pets, as
well as the environment

April 1, 2013 - Vista Magazine

The March-April issue of Vista, Canada's favorite health magazine examines the safest, most environmentally beneficial, cost-effective ice management solution on the market, Ecotraction.

April 22, 2013 – Chicago WCIU-TV  

Parents Approved Parents Tested (PTPA) Award Winning EcoTraction was 
featured on this Chicago morning TV show on Earth Day April 22, 2013.
EcoTraction has been used by the City of Chicago parks as an alternative
to ice melters since 2009 and is the only product of its kind that can be
swept into lawns to benefit growth.

March 19th, 2013 - CBC News  

Corrosion by Water, Road Salt Key in Elliott Lake (Ontario) Mall Collapse:
…The Norr report — a forensic study commissioned by the OPP as part 
of its continuing investigation into the mall collapse — cited severe
rusting in the structure's steel supports from years of exposure to water
and road salt. Steel supports were so rusted... that it looked as if they
had spentdecades in sea water, the Norr report said.

February 26th, 2013 - Desjardins General Insurance  

Eco-friendly company reminds Canadians to be advised of 
slippery walkways: "Whether hosting or attending an event this
winter, it's very risky without the appropriate non-toxic solution
for traction over ice and snow on walkways and driveways," said
Mark Watson, CEO of Earth Innovations, which provides a
granule-based solution that is similar to sand or salt but is harmless
to plants and animals.

January 18th, 2013 - 

NHL's Calgary Flames using EcoTraction for Saddledome.
"EcoTraction offers instant traction on icy surfaces and is perfect for
protecting our fans from slips and falls when walking into the
Scotiabank Saddledome. Because it works fast for immediate
safety and won't harm concrete, footwear, or greenery, we're very
pleased with EcoTraction," said Rob Blanchard, Director of
Operations for the Calgary Flames.

December 12th, 2012 - CTV Ottawa Morning Live 

Mark Watson of EcoTraction dropped by CTV Morning Live to show off the 
green alternative to ice melters. The Parent Tested Parent Approved
watchdog has certified EcoTraction.

October 3rd, 2012 - CBC Dragons' Den 

Dragons' Den meets up with Mark Watson, CEO of Earth Innovation at
an outdoor green living festival in Toronto for an update on EcoTraction.

June 4th, 2012 - FINANCIAL POST

Road salt poses a major risk not only to pets, but also humans, municipal 
infrastructure, vehicles and the environment. The United States and 
Canada use a combined 40 million tons of road salt a year, resulting in 
nearly $40-billion worth of damages to infrastructure each year.

May 25th, 2012 - Earth Innovations

We're thrilled that EcoTraction has over-
whelmingly won the esteemed 
"Innovation of the Future" 2012 award at the Infrastructure & Municipal
Technology trade show in Sweden. EcoTraction was chosen by two-thirds of the judges over 39 other entries.

April 18th, 2012 - The Wall Street Journal

Today, Earth Innovations officially launched EcoCompo, an affordable 
household product that conveniently allows homeowners to reduce 
their carbon footprint year round, while eliminating the odor emitted 
from food waste. 

April 1st, 2012 - Municipal World

Municipalities risk contaminating drinking water, endangering all living
creatures and eating away infrastructure by dumping tons of salt-based
ice melting solution on roads every winter. 

February 27th, 2011 - METRO CANADA

Canadian cities use an enormous amount of salt and gravel to keep their
roads and highways ice-free. This salt damages infrastructure, eventually
seeping into the ground and water systems, where it causes harmful,
expensive, toxic after-effects. EcoTraction is a pollution-free alternative
developed by Canadian entrepreneurs. It bonds to ice, increasing
traction, and blows away as dust when the ice is gone. It's been
featured on the popular CBC television program Dragon's Den.

February 4th, 2011 - Centretown News

The City of Ottawa has agreed to a trial run of an environmentally friendly
salt substitute [EcoTraction] on sidewalks along the Rideau Canal... The
decision is pending legal clearance and approval from the NCC, says Mark
Watson, co-founder of Earth Innovations.

January 26th, 2011 - Newburyport News (Massachusetts)

Last fall, I was at a trade show, and there was a company from Canada 
that had a new product called EcoTraction... You only need to use a
small amount. One cup of the EcoTraction will cover a 12-foot by
12-foot area. It is safe for pets and will benefit the lawn if any gets
on there. I have been amazed at how well it works.

January 22th, 2011 - Winnipeg Free Press 

The Green Page: We're hooked on salt
In Ottawa, a trial of a product billed as more environmentally friendly
than road salt is in the works, said EcoTraction founder Mark Watson...
"It's completely safe for lakes and for rivers and for trees," Watson said.

January 7th, 2011 - Téléjournal de Radio Canada 

Radio Canada is the French version of CBC TV in the city of Ottawa, 
Canada.  They report on what now appears to be a possible EcoTraction
trial based on interviews by City of Ottawa Councillors Bob Monette and
Eli El-Chantiry who both sound open to have the city try the eco-friendly
product. The product has been successfully used by the City of Chicago
for the past 3 winters, amongst other municipalities, by corporations who
are going green, and by tens of thousands of consumers.


January 5th, 2011 - CBC News online 

Co-founder of EcoTraction Mark Watson had been working with city staff 
to set up a trial. He lined up $300,000 in funding from the Federation of
Canadian Municipalities for a pilot project, but the city was still
resistant. With approval from the National Capital Commission, the trial
would have lined the pathways along the Rideau Canal with EcoTraction.

January 5th, 2011 - CBC TV: EcoTraction & City of Ottawa Possible Trial

City of Ottawa Councillor David Chernushenko is interviewed by CBC TV and says he'd like to see an independent evaluation of EcoTraction, a product manufactured and distributed by an Ottawa company called Earth Innovations Inc. He says: "We can make an evaluation on: 'A' does it work; 'B' how much does it cost; 'C' is it available in the quantities that we need. We can then make a decision on it."

January 5th, 2011 - CBC Radio Ottawa 2 min. Report

CBC radio reports that the city of Ottawa won't give EcoTraction a chance. EcoTraction is the green volcanic mineral used instead of salt and ice melters that so impressed the billionaires on CBC Dragons' Den and lead to a big money deal. Founder Mark Watson says that he's been trying to get the city of Ottawa to do a formal trial of his product for 5 years but that so far he's encountered a lot of resistance.

January 5th, 2011 - CBC Radio Ottawa 9 min. Interview

CBC Radio Kathleen Petty interviews EcoTraction founder Mark Watson about the city of Ottawa and his frustration about the delays in doing a pilot test. Watson says EcoTraction has been successfully tested by the City of Chicago who is using it, and other municipalities in Canada such as the City of Charlottetown, PE. He is hoping that Ottawa's new City Council will help moving things forward with a trial this winter.

January 3rd, 2011 - Water Canada (magazine)

EcoTraction, a salt alternative featured on CBC Television’s Dragons’ Den, is a popular product option often used on icy walkways. Co-founder Mark Watson says that if more attention was paid to the life-cycle impacts of road clearing practices, road operators would be more likely to consider products such as his—a volcanic mineral that provides better friction than sand, with less weight and less potential to clog stream beds or damage green spaces. Sand is used by most road operators for road traction, especially when temperatures drop below road salt’s window of effect.

December 23rd, 2010 - West Carleton EMC

"EcoTraction is the ideal alternative for eco-sensitive areas where there are immediate concerns to health from salt use. Sidewalks or secondary roadways in around parks, bodies of water or near LEED certified buildings and historic structures such as the Rideau Canal or the [Canadian] Parliament Buildings would be a great place to start".

December 20, 2010 - Chicago Tribune

What's the most environmentally friendly way to clear snow?  ...Conventional salt and ice melters can hurt plants, leach harmful chemical residues into the water supply and harm pets. Many companies have come out with more animal- and eco-friendly alternatives, which include EcoTraction, made with volcanic minerals...

December 7th, 2010 - The Irish Examiner

Irish Wire Products is distributing EcoTraction, an alternative to grit, salt and sand, in co-op and hardware stores and nationwide. The compound is a green-coloured volcanic mineral that is "completely safe to touch or accidentally ingest by children, pets, and wildlife... Ice melters are toxic substances and it is essential that potential after effects are considered especially when used around eco-sensitive areas.

March 10, 2010 - CBC Dragons’ Den Season 6 and SunChips Greenvention

Keynote speech by Toronto Mayor David Miller (Canada) who said, ‘the city of Toronto would be a great place to use it...’

CBC Dragons’ Den up-close and personal with EcoTraction

Dragon's Den host Dianne Buckner speaks with Season Three pitcher Mark Watson from EcoTraction, who shares information about his experiences in the Den.

February 7, 2010 - The Village of Saranac Lake feedback on their
trial of EcoTraction

They tried this environmentlally friendly product as an alternative to deicing salt and sand during their Feb. 2009 annual winter carnival and found that it worked better than sand and prevented the problems they normally face with sand and salt. The village received a lot

of positive feedback from staff and visitors, with zero slips and falls incident reported. They also didn't face the need for clean up in the spring required when using sand.

February 3, 2010 - The Peterborough Examiner

Here at the Green-Up office we use a product called EcoTraction that is derived from volcanic minerals. The company claims it has zero impact on the environment and will eventually turn into dust after enough pedestrian traffic.

January 15, 2010 - The Ottawa Citizen

EcoTraction is in more than 4,000 stores including national chains such as Canadian Tire, Home Hardware, Home Depot, Metro grocery stores, Shoppers Drug Mart, and Wholefoods… It's the third arm of their business -- contracts with municipalities -- that they're working on now.

December 14, 2009 - Homemakers magazine, Canada

While cities are looking for effective alternatives to salt, and putting themselves on a salt diet, homeowners can do a few things to help....EcoTraction provides good grip underfoot, as an alternate to sand.

November 15, 2009 - CBC News Charlottetown

The City of Charlottetown is cutting back on its use of road salt this year and switching to a more environmentally friendly way to keep people from slipping on the ice at Victoria Park… The product, called EcoTraction, won't melt the ice like salt does, but the green granules of volcanic rock will stick to the ice and provide traction, Hendricken said.

November 11, 2009 - Local Ottawa CBC TV

Watch an interview with Mark Watson during the live screening of Dragons’ Den November 11th.

November 11, 2009 - Dragon's Den Update Show

Watch the anticipated Dragons’ Den update show to see how the EcoTraction deal turned out, including interviews with dragon Brett Wilson, Mark Watson and Marc Appleby. The show

was one of the most watched in Canada with over 2 million TV viewers!

October 30, 2009 - The Brantford Expositor

"The product doesn't melt snow and ice -- the granules of volcanic rock simply sink into the ice, embedding themselves to create a pebbly sandpaper surface with plenty of traction. EcoTraction doesn't corrode cars, damage lawns and gardens or cause costly repairs to roads and bridges. It's an effective, non-toxic, non-polluting alternative to the chemical- laden crystals we scatter on the driveway every winter. "

October 29, 2009 - Reuters

"On Wednesday November 11th at 8pm, EcoTraction will again be featured on the top rated CBC Dragons' Den TV show where viewers will have the opportunity to see how this green product has experienced unprecedented growth despite the tough economic conditions."

October 19, 2009 - Ottawa Business Journal

“When he [Brett Wilson, Earth Innovations Director] was finished, the audience immediately came to its feet. With all due respect to the other speakers of the day, it appeared to me that Mr. Wilson was the only one who received a genuine standing ovation from the crowd. Indeed, it seemed the audience responded to his extreme humility and humanity. His overt emotional reactions to the pains of his own story struck a chord with the audience.”

September 26, 2009 - Epoch Times

“Although Trump was the main attraction, it was Brett Wilson who stole the audience’s hearts… He received a long, standing ovation after he finished his talk... Wilson has invested in a couple of Ottawa companies. One, called EcoTraction, presented its road salt alternative on Dragon’s Den, a venture- capitalist TV show on which Wilson is a panelist, and got backing from all five of the dragons.”

February 25, 2009 - Winnipeg Free Press

"If this bag looks familiar, you've been watching CBC's Dragons' Den. That's where a couple of entrepreneurs first unveiled their eco-friendly product..."

February 19, 2009 -

"Finally a green and healthy alternative to road salt is available. Called EcoTraction®, it's made from a porous volcanic mineral that – like a sponge..."

french media coverage
13 février 2009 - Téléjournal de Radio-Canada à Montréal

Reportage télévisuel avec entrevue du fondateur d’EcoTraction

February 10, 2009 - Feel Good Guru

"The best product I’ve seen this season is EcoTraction, a volcanic mineral developed by a couple of dudes from Ottawa that acts as a totally green..."

February 6, 2009 - Adirondack Daily Enterprise

"The village [Saranac Lake] has received a one-ton donation of EcoTraction from the Canadian company that produces it… the ground it [ice palace] sits on will be getting the green treatment to keep palace visitors from slipping."

February 3, 2009 - City of Chicago to Receive Shipment of EcoTraction

"A Canadian company announced today that it is establishing a program to help American cities cope with the high financial and environmental cost of road salt. ...The first gift of 'EcoTraction', a product manufactured in America, was accepted by the Mayor's Office of the City of Chicago."

January 27, 2009 - Ecoscene

"...the fact that EcoTraction is a green alternative to harsh chemicals and safe for my landscaping has sold me on this product."

french media coverage
20 janvier 2009 - article du Le Journal de l'Habitation

"Parce que le sel de déglaçage conventionnel contient des dérivés actifs qui le rendent non seulement nocif pour le métal et le béton, mais également..."

January 13, 2009 - CityNews Toronto

"If you have dogs or kids or if you are concerned about your lawn, you may want to consider laying down sand or EcoTraction...."

french media coverage
12 janvier 2009 - article du

"Des entrepreneurs d'Ottawa tentent de percer le marché des produits qui servent à rendre les surfaces glacées moins glissantes. Ils commercialisent..."

french media coverage
11 janvier 2009 - Téléjournal de Radio Canada à Ottawa-Gatineau

EcoTraction sur les ondes du Téléjournal de Radio Canada

January/ February 2009 - Canadian Architecture & Design

"EcoTraction was created in 2005 after Mark Watson lost his dog Grover to cancer. After consulting with a veterinary oncologist, he concluded that..."

December 19, 2008 - CBC Montreal

"And finally, EcoTraction. Okay, I'm sorry, I must take a moment. This stuff is incredible. It's the roadsalt version of sliced bread...."

french media coverage
9 décembre 2008 -

"C'est joli mais glissant, cette blanche neige sur nos trottoirs et balcons. Comment s'en occuper avec un geste écologique? Home Depot propose EcoTraction..."

December 1, 2008 - Ottawa Business Journal

“Ottawa entrepreneurs Mark Watson and Marc Appleby scored a $500,000 venture capital deal on CBC's Dragons' Den Nov. 24…”

November 28, 2008 - Financial Post article

"Twelve hours before the new deal was to close, Dragon Brett Wilson took his offer up from $100,000 to $250,000 for a 12.5% stake..."

November 26, 2008 - Canada's Top Investors Embrace Green Alternative to Controversial Road Salt

"After 4 years of hard work, eco-entrepreneurs Mark Watson and Marc Appleby received a fiery endorsement by five of Canada's most discerning investors..."

November 25, 2008 - Ottawa Sun article

"They came, they pitched, and 90 minutes later, they slayed all five dragons. Of course, viewers of Monday night's episode of Dragon's Den on CBC only saw..."

November 24, 2008 - EcoTraction on CBC’s Dragons’ Den

Watch here as Marc Appleby and Mark Watson enter the Dragons' Den. Will these Ottawa entrepreneurs slay the fiery Dragons, or get burned by their flames?

November 19, 2008 - Ottawa Eco Entrepreneurs to Appear on
CBC's Dragon's Den

"Two green entrepreneurs from Ottawa, one of the world's coldest capitals, will attempt to chill the fiery inferno of the Dragons' Den through their..."

November, 2008 - Gardening Life article

"Take a giant - and eco-safe - step toward a salt-free winter by using EcoTraction on your icy pathways. Offering instant traction, these all-natural volcanic..."

March 12, 2008 - National CBC TV

National CBC Television interview with Mark Watson, Co-Founder

March 11, 2008 - Ottawa Sun article

"A local company says it's found the answer to a winter problem- one that could reduce the damaging effects of road salt to health, the environment and..."

March 09, 2008 - Toronto Sun article

"Road salt leaves a bad taste in the mouths of environmentalists but there are several products out there to be sweet on. The City of Toronto has experimented..."

February 27, 2008 - Helping Animals-KP's Dog Blog (Peta)

"It's always something, isn't it? The latest way that we're poisoning our planet (that I've heard of) is by spreading toxic road salt all over our snowy roads...."

February 25, 2008 - Montreal Gazette article

"It's a decipedal dilemma: 10 boots to put on before going for a winter walk. No, I haven't given up my sweet Gazette gig to become a daycare worker...."

February 23, 2008 - Kitchener radio interview

Radio interview with Mark Watson, Co-Founder

February 21, 2008 - Calgary radio interview

Radio interview with Mark Watson, Co-Founder

February 17, 2008 - Edmonton Journal article

"I've had enough of the frigid weather and piles of snow. I can't wait for the thaw to begin, even though that can give rise to a different headache..."

February 8, 2008 - Dog Owners Being Warned of Road Salt Toxicity

"An Ottawa man who lost his dog to cancer is warning dog owners about the toxic dangers of road salt. Mark Watson, a former IT professional, says that..."

January 2008 - Chatelaine magazine article

"Concerned about the ecological toll of road salt? Here's a solution that won't leave you skating down the driveway. Made from volcanic minerals..."

January 2008 - Style at Home magazine article

"Preventing slips and slides in winter usually means making some sacrifces. Salts and harsh chemical ice melters can be harmful to pets, corrosive to surfaces..."

Winter 2007 - East Coast Living magazine article

"EcoTraction is a new environmentally friendly ice management product that provides 35 per cent better traction than sand and won't corrode, rust or stain..."

Fall 2007 - Home Depot's Eco-Options magazine article

"EcoTraction is a granular snow and ice fighter made from volcanic minerals. It provides 35% better traction than sand and turns dark green when ice is safe..."

February 18, 2006 - Ottawa Citizen article

"Marc Appleby may have been the only person in Ottawa to applaud the arrival of yesterday's fierce storm that turned the city into one big ice rink..."

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