Media Coverage
“…the fact that EcoTraction is a green alternative to harsh chemicals and safe for my landscaping has sold me on this product.”
“If you have dogs or kids or if you are concerned about your lawn, you may want to consider laying down sand or EcoTraction….”
“EcoTraction was created in 2005 after Mark Watson lost his dog Grover to cancer. After consulting with a veterinary oncologist, he concluded that…”
“And finally, EcoTraction. Okay, I’m sorry, I must take a moment. This stuff is incredible. It’s the roadsalt version of sliced bread….”
“Ottawa entrepreneurs Mark Watson and Marc Appleby scored a $500,000 venture capital deal on CBC’s Dragons’ Den Nov. 24…”
“Twelve hours before the new deal was to close, Dragon Brett Wilson took his offer up from $100,000 to $250,000 for a 12.5% stake…”
“After 4 years of hard work, eco-entrepreneurs Mark Watson and Marc Appleby received a fiery endorsement by five of Canada’s most discerning investors…”
“They came, they pitched, and 90 minutes later, they slayed all five dragons. Of course, viewers of Monday night’s episode of Dragon’s Den on CBC only saw…”
Watch here as Marc Appleby and Mark Watson enter the Dragons’ Den. Will these Ottawa entrepreneurs slay the fiery Dragons, or get burned by their flames?
“Two green entrepreneurs from Ottawa, one of the world’s coldest capitals, will attempt to chill the fiery inferno of the Dragons’ Den through their…”
“Take a giant – and eco-safe – step toward a salt-free winter by using EcoTraction on your icy pathways. Offering instant traction, these all-natural volcanic…”
National CBC Television interview with Mark Watson, Co-Founder
“A local company says it’s found the answer to a winter problem- one that could reduce the damaging effects of road salt to health, the environment and…”
“Road salt leaves a bad taste in the mouths of environmentalists but there are several products out there to be sweet on. The City of Toronto has experimented..
“It’s always something, isn’t it? The latest way that we’re poisoning our planet (that I’ve heard of) is by spreading toxic road salt all over our snowy roads….”
“It’s a decipedal dilemma: 10 boots to put on before going for a winter walk. No, I haven’t given up my sweet Gazette gig to become a daycare worker….”
Radio interview with Mark Watson, Co-Founder
Radio interview with Mark Watson, Co-Founder
“I’ve had enough of the frigid weather and piles of snow. I can’t wait for the thaw to begin, even though that can give rise to a different headache…”
“ An Ottawa man who lost his dog to cancer is warning dog owners about the toxic dangers of road salt. Mark Watson, a former IT professional, says that… “