METRO CANADA

25 Mar METRO CANADA

Canadian cities use an enormous amount of salt and gravel to keep their roads and highways ice-free. This salt damages infrastructure, eventually seeping into the ground and water systems, where it causes harmful, expensive, toxic after-effects. EcoTraction is a pollution-free alternative developed by Canadian entrepreneurs. It bonds to ice, increasing traction, and blows away as dust when the ice is gone. It’s been featured on the popular CBC television program Dragon’s Den.